Fast Fashion and Its Alternatives

By Abby Malone

Recently, there has been a ton of talk in the fashion industry about the “huge problem” of fast fashion. Fast fashion means clothes that are produced quickly and cheaply in mass production for stores to keep up with the latest trends and sell more of their product.

While this may seem like a proper marketing technique, it actually has caused many environmental repercussions. Producing vast amounts of textiles generates harmful chemicals to be released and also requires substantial energy costs. Most stores that have an enormous quantity of clothing at relatively low prices are responsible for this problem.

However, the good news is there are many ways to combat the growing issue. For instance, buying items you want on platforms like Mercari and Poshmark allow clothing to be reused and recycled- as well as saving you lots of money. If you ‘re going to buy something new, the eco-friendly fashion industry is rapidly growing, from huge designer brands. Stella McCartney has actively spoken out against fast fashion. The Reformation is a wildly successful brand that focuses on using sustainable textiles and a sweatshop-free process. While these brands can be a little more pricey, think of it as a better investment than buying cheap clothing that is not meant to last, which you would end up having to repurchase anyway. Below are a few examples of environmentally conscious brands that have amazing clothing to add to your wardrobe.

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Courtesy of Everlane

Everlane: Everlane is a great place to pick up wondrous basics that will last for years. Bonus- they just released a cashmere sweatpants line. Perfect for those long nights spent studying at King Library:)

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Courtesy People Tree

People Tree: People Tree prides themselves on creating their clothing with fair trade materials, making their clothing as ethical and sustainable as possible. They have impressive pieces in classic silhouettes, making great additions to any wardrobe!

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Courtesy of The Reformation

Reformation: Probably the most well-known sustainable fashion brand, Ref tracks every environmental trace their clothing leaves. Their motto is “Being naked is the #1 most sustainable option. We’re #2.” which sounds pretty convincing if you ask me.

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Courtesy of VEJA

VEJA: For your next pair of sneakers, head to VEJA instead of Adidas or Nike. This French footwear brand uses all recycled and fair trade materials to create super cute and comfy sneakers in awesome styles. I have a basic white pair and wear them always!

Keep these stores in mind next time you are online shopping; even switching from buying a T-shirt at Forever 21 to buying one at one of these stores makes for a great start in eco-friendly shopping!