By Meg Scott
After much preparation, the release of our fall catalog is quickly approaching, and with that comes our annual release party (woot-woot!). This year our release party is being sponsored by an app called Bumble, which for those of you who are unfamiliar, is basically LinkedIn and Tinder combined. One of our very own, Livvy List is a college rep for Bumble and helped make the partnership possible!
Bumble was founded by Whitney Wolfe and started as a location-based dating app but soon grew to become a triple threat, adding a friend and work aspect. First came “Bumble BFF” which helps people find friends in their area.
Bumble is all about women making the first move through “social pollination” and the fact that men can’t be the ones to initiate conversation. Through all three aspects, when a woman finds a connection, she has 24 hours to make her move and if she doesn’t, that connection will disappear from her radar for good.
Although this is a ticking clock type of situation, it’s meant to inspire and empower women to put themselves out there and be confident in who they are and their abilities.
Adding a third notch to its belt, Bumble most recently launched Bumble Bizz, which is the same set-up but helps students swipe right, this time for possible business opportunities. This aspect is super cool and helpful for us college students because we can network on our phone wherever we are- and we’re always about networking.
Partnering with Bumble is a great way to push what we’re passionate about and empowering women.
So what does a Bumble sponsorship look like for our release party? Well, when you come to Brick this Friday, Bumble will have a bar tab, where you can get a free drink if you download the app and show the bartender your profile! It’s a win-win. But that’s not all, Bumble will be giving away tons of merchandise as well (yes you heard that right… free drinks and free merch, could it get any better?).
So whaddya say, ladies? Come to support Bumble and us this Friday night at Brick from 8-10pm! Be prepared to have fun and bee yourself (too much?).