Four Makeup Influencers You Should Be Following

By Janet Elizabeth Herman

I LIVE for YouTube videos in my copious amounts of spare time. Here are the top five makeup influencers I follow religiously, as should you. They’re hilarious, inspirational, creative, and fun- amongst other adjectives I could think of to describe them. Check them out the next time you have some downtime or want to change up your going-out look!


  1. James Charles – Okay come on now, how perfect is he? He’s funny, kind, genuine with his followers, and bomb at makeup. He’s creative with looks, and he brings out his artistic side in his shoots. Plus, uh, HELLO SISTERS, he’s so fun and gives great advice. 10/10 recommend watching him.
  2. Huda Kattan – If you’ve ever heard of HudaBeauty, then you know who Huda Kattan is. She’s absolutely gorgeous, as is her makeup, and she gives bomb tutorials of how to do pretty much anything you’ve ever wanted to. She still runs her blog, as well as her YouTube channel and owns her business!
  3. Rihanna – While Rihanna was known first for her music, her new makeup line Fenty is taking the world by storm. Her highlighter is especially pigmented, and her lip gloss is known for being one of the best on the market for the price. From personal experience, I can attest to the quality of her brand — it’s the real deal.
  4. Nikkie de Jager – Based in the Netherlands, Nikkie de Jager has a huge fan base, and her YouTube videos are highly influential. She does some crazy, wild tutorials, but she’s entertaining. She also gives reviews of products as well. Check her out if you don’t know who she is!