Calvin Klein has always been known for having amazing clothing campaigns, but the newest one to drop is more than amazing, it’s iconic. Called “OUR NOW,” this campaign is the latest installment of #MyCalvins for spring 2019. Starring heartthrobs like Noah Centineo, A$AP Rocky, and Kendall Jenner, this campaign has been popping up all over social media.
The campaign itself was shot by a British photographer named Glen Luchford who shot in the style of a typical suburban California, that was intended to capture today’s youth and their spirit. The concept goes even deeper to say it is meant to represent “the raw and honest emotions of what young people are experiencing today, living in the now.”
The campaign not only showcases the brands signature Calvin tees and jeans, but also a new line of statement underwear. The stars flaunt this new line while giving major Cali vibes lounging in their bathroom, kitchen, and rooftops in their underwear, you know, as we all do.
Hot footage ahead. Prepare yourselves.